A brand’s archetypes tell us essential truths about the characters in our brand story and how they relate to one another. But just as an epic like Lord of the Rings, Game of Thrones, or Star Wars contains many stories within the larger one, every brand’s marketing ultimately tells many stories in its efforts to persuade. Outline individual stories, claims, proofs, and examples that emerge from discovery here.

A Hero’s credibility is established by a resume of successful accomplishments. So Big Shine Energy will use testimonials, case studies, reports, and reviews to establish industry authority. Proof of success inspires engagement and action. The supporting stories below are key messages derived from the research and data we have collected on the brand and the audience. These stories overcome objections and justify why audiences should trust Big Shine Energy.

Be Part of the Solution

Big Shine Energy was founded to be a solution to sustainability. Big Shine Energy quickly realized that high-quality, efficient products alone are not enough. They recognized the need to do more to make a positive impact on their customers and the world. Large commercial and industrial facilities have sophisticated, overlapping energy systems, so sustainability practices require comprehensive services to be successful. Sustainability requires a solution that makes, installs, and services systems holistically to be reliable sustainability solutions.

Addressing the Bigger Picture

Energy systems and services at our brand heroes’ facilities are technical, complex, integrated problems. Complicated problems require a holistic approach. If you want to solve something complicated, you have to devise a solution that engages the whole problem, not just parts. Big Shine Energy solves energy problems with a systematic approach. It first surveys every aspect of an energy system before crafting a solution based on understanding the entire problem. Only after the bigger picture is understood does Big Shine Energy take action, designing and manufacturing components and systems on behalf of customers.

Big Shine Energy solves energy problems with a systematic approach.

Customers Need an Integrated Solution to Get Results

Our audiences must satisfy the needs of investors, the demands of regulators, increase productivity and lower operating costs. The only way to satisfy the different stakeholders and these key sustainability metrics is if the energy solution combines products, systems, and services. This is the best way for customers to get the results they need and confidence that they can reliably reproduce these results for the foreseeable future.

Bigger than Turnkey Solutions

Brand heroes need more than a turnkey solution. They need a partner who will own the problem and take responsibility for solving it. They want to delegate the problem of installing and upgrading systems to an effective, trusted partner so they don’t have to worry about it. But sustainability solutions for energy systems are not set and forget. These systems need to be monitored, maintained, and managed. Brand heroes need a partner who can provide valuable insights and data that empowers them to make better decisions about operational costs and report success to stakeholders.

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As a Hero brand, Big Shine Energy communicates with forthright candor. It is direct, motivating, disciplined, and confident. Aware and understanding of the needs of its customers, Big Shine Energy strives to be useful, enabling its customers to pursue their sustainability goals. As a B2B brand, Big Shine Energy should have a more formal style tone, refraining from vocabulary with too much personality or flair. Remaining relatively atonal will be key to getting tone right for the brand and the audience.

Work with a partner with a holistic approach to solving your sustainability problems. Contact us today…
At Big Shine Energy, we support sustainability initiatives to help our customers with their investor relations, public relations, or government incentives promoting sustainability.
Big Shine Energy provides the customized products, systems, and services businesses need to achieve greater energy independence.

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This section provides examples of what it looks like when all of the information in this guide comes together. These examples can be used to inform marketers how to execute each element of this guide in application.

SOCIAL MEDIA AD EXAMPLE:

HEADLINE

Be part of a greener future.

BODY COPY

Impress investors, be praised by the public, and qualify for government incentives when you switch to sustainable energy.

We understand large facilities have complex overlapping energy systems. Sustainability goals need more than solar panels. You need a holistic approach for a comprehensive solution to solving your energy problems.

At Big Shine Energy, we provide customized products, systems, and services businesses need to achieve greater energy independence.

CALL-TO-ACTION

Join us on our mission to create a sustainable future. Start achieving key sustainability goals; contact us today and find out how we can help your business.

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SOCIAL POST EXAMPLE:

HEADLINE

2023 Solar Energy Predictions for Industrial Buildings

BODY COPY

Industrial buildings that switched to solar energy in 2022 saw an average savings of 15% on their energy bills. As we transition into 2023, investors are expected to continue prioritizing investing in ESG initiatives.

Businesses will need to make the transition to green energy if they want operational resilience and to impress investors in the near term.

CALL-TO-ACTION

Be proactive, and set your enterprise up for success. Find out what solar energy marketing and industry trends are shaping 2023; download the full report.

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Supporting Stories