LOGOS
LOGO USAGE GUIDELINES
Logo Clearspace
It is important to have clear space around the logo to uphold its integrity within a composition. For your logo, there should be roughly the distance shown around the logo on any composition. Please see example.
Logo Misuse
The logo should only be used in the colors it is provided in. When used on a photo, ensure the contrast is strong enough so the logo can be easily read. When it is on a light background, a darker color option. When it is on a dark background, the reversed out option should be used. It also should be not skewed, stretched or manipulated. This will keep the integrity of the logo on all applications.
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
HEX: #000000
CMYK: 73, 0, 52, 0
RGB: 26, 188, 156
HEX: #1abc9c
CMYK: 76, 13, 33, 0
RGB: 23, 167, 174
HEX: #17a7ae
CMYK: 84, 62, 49, 34
RGB: 46, 72, 86
HEX: #2e4856
CMYK: 75, 38, 53, 14
RGB: 70, 118, 113
HEX: #467671
DDT
Headlines + Subheads
Roboto
Headlines + Subheads
Open Sans
Body
*NOTE: Typography is primarily specced from Adobe Fonts and is accessible through an Adobe subscription. If you do not have an Adobe subscription, fonts are available for download from reliable third-party sites.
TYPOGRAPHY USAGE EXAMPLES
1. DDT Bold
Header, 30-45 pt.
2. Roboto Bold
Subhead, 18-24 pt.
3. Roboto Bold
Subhead: 9-11 pt.
4. Open Sans Regular
Body Copy: 9-11 pt.
5. Roboto Bold
Body Copy: 9-11 pt.
PHOTO & VIDEO USAGE
Your photos and videos use strong depth of field, and bring in warmth and connection points to your brand. They show interaction as well as unique perspectives on the path to sustainability. They should represent the colors and look of your brand along with your primary audience and/or subject matter.
*PHOTO RESOURCES:
Photos are primarily sourced from Adobe Stock and we recommend using that or a similar stock photo service that provides high quality, copyright free images. Below are some of our recommended photo sources, with some paid and free options.
USAGE
These design elements enhance your brand and give it more life. You can use these elements through all aspects of your brand. Please review the mockups below for inspirations on different layouts.
These elements will be delivered as high-resolution PNG files with a transparent background. Use these to layer on top of brand colors, photography or use them on their own. Just make sure to follow all the brand standard stated through this section.
Mockups
Please review these mockups for examples of how to execute your brand. These are just concepts, not final pieces.
